This partnership represents a significant milestone in the club’s ongoing growth and commitment to forging strong relationships within the local business community.
Based in Middlesbrough and established in 2005. Readman Steel Ltd is a specialist in the manufacture of steel tubes, pipes, hollow profiles, and associated fittings.

The company is a leading stockholder of large-diameter tubular piles - both new and used - as well as sheet piles and structural sections.
With access to rolling mills across Europe, they provide efficient supply solutions, whether from immediate stock or custom fabrication. Their facilities are capable of producing structures exceeding 70 metres in length and 60 tonnes in weight, making them a prominent player in the regional steel industry.

Head Coach Thomas Robinson expressed his appreciation for the new partnership:
“It’s fantastic to see another strong local business investing in the club as we continue to expand. Partnerships like this highlight the value the community places on what we’re building, offering meaningful opportunities for young players and establishing ourselves as a competitive presence at the National League level.”

As a Silver Sponsor, Readman Steel’s branding will be featured on Cleveland Steelers’ gameday jerseys and warm-up apparel throughout the season. The company will also benefit from prominent courtside advertising at Eston Sports Centre, one of the region’s busiest and most versatile venues.

Wayne Britton, Director of Readman Steel Ltd, shared his thoughts on the collaboration:
“We’ve supported East Cleveland Community Basketball from the very beginning—attending games and following their progress since 2024. The transformation over the past 18 months has been incredible. What began as social sessions has evolved into a fully-fledged competitive programme, now competing in the National Basketball League. The club’s investment in its junior development is commendable, and it's clear that future stars are already emerging.

As long-time supporters of local sport and proud members of Teesside’s industrial heritage, we see a clear alignment between our values and those of ECCB and the Cleveland Steelers. We're proud to sponsor the team for the upcoming season and look forward to an exciting year ahead.”

For businesses interested in advertising opportunities or becoming a sponsor of the Cleveland Steelers, please contact:
? team@eastclevelandbasketball.co.uk